Industry
Equestrian care
Client
Somerwood Stud
A brand identity for an established, bespoke horse stud
Somerwood Stud specialise in horse breeding, rearing bloodstock and care for high-performance competition horses.
The owners have developed Somerwood Stud over the past 22 years, building an environment where horses recieve top-class individual care, from ensuring they have the best possible start in life as foals, and rearing them to give them the opportunity to perform to their best whether on the race track or dressage arena. I was approached to design a timeless wordmark logo, brand identity and simple website to build their online presence, and to present them as THE boutique horse stud.
Stylescapes were put together to get an overall direction of the brand before progressing with producing the logo
3 wordmark logos were put forward, each with a different focus. Option one focused on bespoke letterforms with a flow hinting at horses jumping hurdles. Option 2 was energetic with italics, resembling horses charging forwards. Option 3 was selected, a modern serif, with tweaked letterforms, including a stylised horse head in the "S".
The logo was given a deep blue and light red colour palette, and paired with a modern san-serif font to contrast with the serif in the logo.
